I am glad IKe did well. You can not deny his grass roots start. He began like many of use and excelled above all of us. You can not deny his ability to fish. I love his passion although sometimes misplaced. He did a fantastic job at the OI event. I am not certain of his arrangements with BCB but I do not think he does a very good job of marketing them. If you hear K-pink name I associate BCB and Jewel Baits, I hear James Niggameyer I think Yamaha/BCB. I wouldnt know of Jamie Caldwell if he didnt do such a good job promoting them. I am now a huge JC fan. Any time IKE has been in the spotlight I have never heard him mention BCB first. I am a realetively young angler 36 but I can honestly say he doesnt represent the brand the way he should. I especially didnt like him dogging other brands during his live well issues in previous tourney. Sharing your knowledge of your brand goes allot farther then dogging others. I guess I would just like to see a bigger presence of BCB with him.