Bass Cat Earns Second Consecutive JD Power and Associates

February 16, 2006

Bass Cat Boats
Press Release:
RE: J.D. Power and Associates: “Highest Customer Satisfaction” – “Bass Boats 2006”

This morning, February 16, 2006 in Miami FL, at approximately 10:15 AM, Bass Cat Boats was again presented the prestigious J.D. Power and Associates Award, for “Highest Customer Satisfaction”, “Bass Boats 2006”.

The award comes on the heels of the 2005 award. And is a consecutive award following the 2005 Award for Highest In Customer Satisfaction among Bass Boats for 2005.

Attending the presentation for Bass Cat were Ron, Jan and Rick Pierce. Bass Cat Dealers were tuned into the presentation via a Conference Call and were able to listen to the presentation.

Ron and Rick both commented “what an Honor” it is to be recognized. “It really Humbles us, to be here among this distinguished group”, said Rick of the award. Adding further, “The real winners are all of our consumers through J.D. Powers and Associates”.

Credits were given to many individuals and business entities for the receipt of this award. Ron credited “the work force in Mountain Home, Arkansas” for their ability to “focus on quality, and build a premium product in an ever changing market”. Further saying, “Without the Owners and our Bass Cat Family, this award could not be achieved”.

Rick commented on “the direction of the many business partners and affiliates, from Vendors to Dealers, and the One Time Campaign”, as being a major factor in earning this accomplishment.

In 2005 Bass Cat initiated a One Time Campaign. Intended on delivering products correctly One Time, and handling Customer Service needs One Time in One Place! Going out of their way to handle customer service needs in an expedious manner, and directly asking their dealerships to participate and assist aggressively.

“Obviously we had a great amount of support, in all areas, to accomplish this”, “It really strikes home as something we don’t want to ever take for granted, as there is no going up from here”. Ron said when speaking of the accomplishment.

Following the presentation the Pierces will remain in Miami to participate alongside Mercury Marine in a celebration that evening, of the J.D. Power and Associates accomplishments bestowed upon both companies.

Bass Cat Boats is a Family owned and operated bass boat company, which is the oldest sustained company in the bass boat industry. It was started in 1971 by Ron & Jan Pierce, who remain as board officials. Present business operations are handled by Rick Pierce and Dee Ezell. The company headquarters and production operations are all located in Mountain Home, Arkansas as they have been since 1971. They manufacture bass boats, bay boats, trailers, harnesses, clothing and seats in those facilities.

The primary market focus is on bass anglers who fish both competitively and at various stages of competition. From the BASS level to recreational anglers.

For further Information, please contact Gary Gould at 501-835-7180 or Bass Cat Boats at 870-481-5135, or visit the Web Site at http://www.BassCat.com.