Lots of ways to view a custom order, even a purple horned frog style. If your ordering let your use pattern the time frame. The dealers have an end of the year discount spiff also that closes out the 2016 season. And dealers make nice concessions to make orders on their new program years with dealer meeting orders. They get off to a nice start and get things rolling for a fresh new model year. Theres no doubt a program for boat show promotions will be there every season, though you also will be in the waiting line on a custom order if you hesitate in the early season. You can place late fall orders and make the timing coincide with early winter delivery so your ready at the start of season. If you place an order in the height boat show season, the wait begins and time grows as everyone wants their rigs then. There you have it! Every scenario short of a late April order that hits time and delivery in mid circuit seasons if your a tournament angler. If not it might nt matter.