OK after the recent discussion on the BCB and Bass Cat logo, a couple of things have been nagging at me. I have spent the last year working with a couple of professional branding, communication, and image guys for a professional business. Havent learned much but a few things. While we all have opinions, I gotta tell you that Rick and the folks at BCB dont do anything without fully researching or thinking through it. Here is what I have learned from the professionals I have been working with. Finished some work so I had a little time.Here is what my people told me when developing our logo. 5 Rules of logos design. See if you can find any continuity with our favorite boat manufacturer.[font=&]1. [/font] [font=&]Your logo should reflect your company in a unique and honest way.[/font] [font=&]Sounds obvious, but youd be surprised how many business owners want something “just like” a competitor. If your logo contains a symbol–often called a “bug”–it should relate to your industry, your name, a defining characteristic of your company or a competitive advantage you offer.[/font][font=&]2. Avoid too much detail.[/font] [font=&]Simple logos are recognized faster than complex ones. Strong lines and letters show up better than thin ones, and clean, simple logos reduce and enlarge much better than complicated ones.[/font][font=&]3. Your logo should work well in black and white (one-color printing).[/font] [font=&]If it doesnt look good in black and white, it wont look good it any color. Also keep in mind that printing costs for four-color logos are often greater than that for one- or two-color jobs).[/font][font=&]4. Make sure your logos scalable.[/font] [font=&]It should be aesthetically pleasing in both small and large sizes, in a variety of mediums. A good rule of thumb is the “business card/billboard rule”: Your logo should look good on both.[/font][font=&]5. Your logo should be artistically balanced.[/font] [font=&]The best way to explain this is that your logo should seem “balanced” to the eye–no one part should overpower the rest. Just as a painting would look odd if all the color and details were segregated in one corner, so do asymmetric logos. Color, line density and shape all affect a logos balance.[/font][font=&]a. [/font] [font=&]Sub Point regarding Tag Lines (in this case Feel the Rush!) – Tag Lines should either convey emotion or say something unique about your product.[/font][font=&]Why the BCB?[/font][font=&]Highlight your brand and logo with what is called a Favicon which is short for favorite icon. Your logo captures your brand visually and this usually means using some or all the major letters of company. Experts have determined that not having a Favicon can reduce credibility. Among the younger crowd familiar with texting abbreviations etc, the BCB adds credibility to the brand and enhances image. [/font][font=&]I dont know about any of you but it seems to me that BCB has followed the cardinal rules to the letter. If they are this thorough with image and branding, it is no surprise the same detail is used to build the Total Performance Bass Boat and every time I get in mine, I Feel the Rush – sorry couldnt resist.[/font]
.
