February 12, 2009
Miami, Florida
Miami International Boat Show – J.D. Power and Associates presentations
This morning in Miami, Bass Cat Boats was awarded it’s fifth (5th) consecutive J.D. Power and Associates award, for Highest in Customer Satisfaction with Fiberglass Bass Boats 2009.
The award extends a five (5) season run by Bass Cat in the J.D. Power and Associates study, beginning with 2005, and now into 2009. Receiving this prestigious award in Miami were Rick Pierce and Stuart Malone, Production Manager of Bass Cat Boats.
Rick’s (Pierce) comment: “Over the past (5) five years we have been humbled by this study. It is overwhelming that our BCB owners have such a positive view of our product. We are extremely dedicated to that Bass Cat Family, and along with that are the Bass Cat dealers, and the Staff of the Bass Cat. They all are what make this award possible for those mentioned. This award it truly shared by all.”
Comment from Stuart Malone expressed “deep appreciation” and that “this award recognizes 37 ½ years of dedication and customer service by our staff.” “I can honestly say customer service at Bass Cat has always been number one to us.
Rick added: “these are very difficult times for our nation, and especially our industry. While we do not feel that this yet matches the times experienced in 1981 and 1982, or the 1970’s Arab Embargo, they are definitely the third most challenging times we have seen, going into our 38th year.” “These times should make us better, better at what we do, and better prepared for the next downturn. We know through our experience, that customer service and quality product are the most important. And finally, Thank you to J.D. Power and Associates for this study, which influences us to strive and improve.”
Bass Cat Boats is an independently owned and operated company founded by Ron & Jan Pierce in 1971. Now into it’s 38th year, commitment to it’s dealers and owners is a longstanding tradition with Bass Cat. Ron Pierce began his roots on small wooden boats in the mid 50’s, which he built in high school.
The receipt of this award for the fifth time is the most received by any bass boat company, in the study and only one (1) award per category is presented.
For further information, contact Bass Cat Boats at 870-481-5135 or, Gary Gould, Gould Design Associates at 501-835-7180.
Details as Shown on the JD Powers site in PDF format which provides “the numbers:”
http://www.jdpower.com/Boats/ratings/bass-boat-ratings
http://www.jdpower.com/corporate/news/r … ID=2009022
http://businesscenter.jdpower.com/JDPAC … 009022.pdf
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