Much of the staff that has input in design are serious anglers. They listen to Short, Crews, Iaconelli and all of the staff, plus they weigh out the differences between core anglers, casual users and serious tournament anglers. Those all present different needs and challenges for design to mix those needs into a design. Those needs and design changes vary between a 17 7″ Margay and a Jaguar that will seldom see serious Tour angling. In between those uses are different ways each of you individually use them. Then the factory weighs in on how to build one design different to fit a niche or price point. Those thoughts are all there when they determine what direction any model takes, and more. BCB