This is a top down quality at Bass Cat. I was idling away from the ramp a few days back. A man with his wife and son came over to me in another major brand boat and asked me if he could ask questions about Bass Cat. I told him to jump in and drive the boat and we would discuss any questions he had. He put his TM down and told his wife he would be back in a few minutes. He was shocked that I would turn the boat over to him. He said that he had heard so much about customer service and had never experienced the ride of a BC. He was an experienced boat driver and I let him run my Puma through the paces. I told him how the hull performed at various trim levels. After the ride, I gave him a couple of dealer locations. It was fun to watch him prepare for jolts when we hit some pretty big wakes and then shake his head surprised the hull took them so well. He did not want to get back in his boat. This is an example of how customer service can be “the” entry point to sales. It is very frustrating to have something go wrong or need a part and know that it will be difficult to deal with a company. Bass Cat has the reputation for the best customer service in the industry. I often use this fact as an entry point to sell boats. It can be verified since I give them this website and encourage its perusal. I give them my number if they have questions and most importantly, I encourage them to drive my boat. I learned a long time ago that I dont have to be a salesman – I just have to be informed and share that with potential customers. Rick, Scott, Ivan, and the others at Bass Cat have created a philosophy that simply has to be shared and a product that sells itself.
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